Legal123 was incredibly helpful with my trademark application. I was really happy with the service and definitely recommend Vanessa and the team.
What’s included in our Trademark Registration Service?
1. Comprehensive Trademark Search
Our thorough search process includes:
- Checking your business name and its variations across IP Australia’s database
- Searching ASIC records for conflicting business names
- Examining domain name registrations for potential conflicts
2. Expert Advice on Your Application
We offer personalized guidance to strengthen your trademark application with IP Australia, including:
- Providing a detailed report of our findings to assess the viability of your trademark
- Recommending the most appropriate Classes for business name, logo, or tagline
- Advising on potential issues or conflicts we identify during our search
- Suggesting modifications to improve your chances of successful registration
3. Trademark Application Preparation and Lodgement
We handle the entire application process:
- Completing all necessary paperwork with precision
- Lodging your application with IP Australia
- Providing you with confirmation of lodgement and application number
- Notifying you promptly once your trademark is officially registered
4. Ongoing Support Throughout the Registration Process
Our service doesn’t end at lodgement. We will:
- Monitor your application’s progress
- Respond to routine inquiries from IP Australia on your behalf
- Keep you informed at each stage of the process
- Provide advice if any issues arise during the application examination
What’s Not Included in Our Service
For complete transparency, we want you to be aware of what’s not covered:
- Registration Guarantee: While we strive for success, we cannot guarantee that every trademark will be registrable or registered.
- Extensive Amendments: If IP Australia rejects your application and significant changes are required, additional fees may apply.
- Responding to Objections: If formal objections are raised by IP Australia or third parties, addressing these may incur extra costs.
- Government Fees: The ‘per Class’ application fees charged by IP Australia are not included in our service fee.
Why choose our Trademark Registration Service?
- Expert Guidance: Our experienced team navigates the complex trademark registration process for you, ensuring accuracy and thoroughness.
- Comprehensive Search: We conduct exhaustive searches across multiple databases to identify potential conflicts, reducing the risk of rejection.
- Tailored Advice: Get personalized recommendations on the best classes for your trademark and strategies to strengthen your application.
- Time and Stress Savings: We handle all paperwork and communication with IP Australia, freeing you to focus on your business.
- Cost-Effective: Benefit from professional trademark registration services at a competitive price, avoiding costly mistakes of DIY approaches.
- Ongoing Support: Our service doesn’t end at filing. We provide support throughout the registration process and beyond.
- Risk Mitigation: Our expertise helps minimize the risk of rejection or future legal disputes over your trademark.
- Trusted Experience: Since 2009, we’ve successfully helped dozens of Australian businesses protect their brands.
How our Trademark Registration Service protects you
Trademark registration is essential. ASIC registration of your ‘Pty Ltd’ company or business name does not protect your brand. Without a trademark, others can legally use your business name, risking your reputation and customer base.
Our Trademark Registration Service offers comprehensive protection:
- Thorough conflict check: We search multiple databases to identify potential conflicts, preventing costly disputes and application rejections.
- Expert application preparation: We ensure accurate, comprehensive applications and select appropriate classes to maximize your protection.
- Legal support for disputes: We provide guidance and support if objections arise, navigating complex legal situations to protect your interests.
- Exclusive brand rights: Registration gives you the legal right to exclusively use your business name, logo, or tagline across Australia.
- Future-proof your business: Trademark registration is valuable for selling, licensing, or franchising your business, creating a strong, legally protected brand.
How It Works
We’ve streamlined the trademark registration process to make it as hassle-free as possible for you. Here’s what to expect:
- Purchase the Service: Click the ‘Purchase’ button and complete your transaction.
- Complete Our Online Form: After purchase, you’ll be directed to our secure online form to provide your business details and logo.
- We Prepare Your Application: Our expert team reviews your submission, conducts trademark searches, and prepares your application.
- Application Approval: We review the application details with you, including agreeing on the classes. IP Australia class fees are payable at this stage.
- Lodgement and Monitoring: We file your application with IP Australia and monitor its progress throughout the process.
- Ongoing Support and Registration: We keep you updated, address any issues, and notify you when your trademark is registered, providing official documentation.
Need help at any stage? Our support team is just a phone call or email away.
Who needs Trademark Registration?
Unlike business name registration, trademarking prevents others from using your name or a similar name, logo or brand identity in your industry. The following businesses need trademark registration:
- Established companies
- New businesses and startups
- Online businesses and apps
- Service providers
- Creative professionals
- Product inventors and manufacturers
- Franchises or businesses planning to franchise
- Businesses expanding interstate or internationally
Frequently Asked Questions
Why should I register my trademark?
Registering your trademark is crucial for protecting and strengthening your brand.
Here’s why it’s so important:
- Exclusive rights: Securing exclusive rights to use your brand name, logo, or tagline across all of Australia prevents others in your industry from using similar marks and helps you stand out in the market.
- Legal protection: A registered trademark provides a solid foundation for taking legal action if someone uses your mark without permission.
- National coverage: Enjoy comprehensive protection that extends across the entire country, not just your local area. This ensures your brand is consistently protected wherever you operate.
- Brand credibility: Enhance your brand’s credibility and build trust with customers. A registered trademark adds legitimacy and can make your business appear more professional.
- Asset creation: Your trademark becomes a valuable asset that can be sold, licensed, or used as collateral. This adds financial value to your business.
- Franchise and expansion potential: If you plan to franchise or expand internationally, having a registered trademark is essential. It helps establish your brand and protect it as it grows.
- Dispute prevention: Reduce the risk of costly legal battles over brand ownership. Registering your trademark helps avoid future disputes by clearly defining your rights.
What are trademark classes?
Trademark classes categorise your goods or services. There are 45 classes in total – 34 for products and 11 for services.
Most businesses register for 2 or 3 classes, with a separate fee for each one (this fee goes directly to IP Australia).
Choosing the right classes and subclasses ensures comprehensive protection for your business – something our specialised legal team can help you with!
Can I register a trademark myself?
While you can register a trademark yourself, the process is complex and time-consuming. Without expert guidance, it’s easy to make mistakes that could lead to a rejected application or insufficient protection for your brand.
What if my trademark application is rejected?
Many rejections can be resolved with proper adjustments, and while this may require additional work, we’re here to support you through the process.
If your application is rejected:
- We’ll update you and explain the reasons
- Our team can review the rejection and explore options
- We’ll discuss next steps to help you decide on the best course of action
How long does trademark registration take?
While we can’t anticipate exactly how long the trademark registration process will take, for most of our clients, it generally takes 3-6+ months.
Having our experienced lawyers on your side ensures that the process is as efficient as possible, minimising delays and maximising your chances of a smooth, quick and successful registration.
Do I get immediate trademark protection?
Preliminary trademark protection begins once you file your application:
- Priority Date: Your application date becomes your ‘priority date’, giving you precedence over later applicants for similar trademarks.
- Pending Rights: While you wait for your trademark to be approved and fully registered, you can use the ™ symbol to indicate your claim to the trademark.
- Officially Registered: Full legal protection only comes into effect once your trademark is officially registered. You can then use the ® symbol, and your rights to the trademark will be considered to have started from the initial ‘priority date’.
How do I trademark my brand overseas?
Before investigating how to trademark your brand overseas, you’ll first need to register your trademark in Australia.
For more advice on international protection, fill out our contact form.
How can I contact you?
The easiest way to contact us is to fill out our contact form.
Alternatively, you can email us at support@legal123.com.au, book a 30-minute call, or phone us on (02) 8003 7317 (Sydney).
We offer a full money back guarantee if our templates are not suitable for your circumstances or a technical difficulty prevents you from using them. If you have questions about buying online, check out How it Works and FAQs.
Trademark Registration Service from Legal123
Trademark your business name, brand and logo to ensure it belongs to you and cannot be used by anyone else.
- Expert guidance through the entire trademark registration process
- Experienced trademark lawyers
- Professionally prepared application
- Advice on appropriate trademark classes
- Keep you informed throughout the process
- Immediate start after purchase
- Email and telephone support
- Rated
Trademark Registration Service $699 +GST & Government Fees
What our clients say …
I needed insight and advice to help navigate through what to me were unchartered waters starting my first online business. And Vanessa delivered on both counts. But she also made me feel that it was as important to her as it was to me that we sorted out the best way forward and managed the embryonic relationships sensitively. Thank goodness I chose Legal123.
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After numerous conversations with some of Australia's leading Legal firms, I stumbled across Legal123. During the first few minutes of our conversation it was clear to me that Vanessa's knowledge around Website legalities was superior. Engaging Legal123 so early in the piece enabled our team to make many critical changes to the point where Vanessa now plays a pivotal role in our success. I couldn't recommend Legal123 more highly.
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Absolutely impressed with both the legal document package I purchased today and the subsequent customer service I received from Legal123 when I had an issue with the order. Great customer service and thanks heaps. You definitely made my day today.
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