Trademark Lawyers (Australia)
Trademark Registration by a Lawyer. Fixed Fee $699. Search, Classes and Filing Handled.
Register your business name, logo or tagline with IP Australia the right way. A senior Australian lawyer searches the register, selects your classes, files your application and handles IP Australia’s questions. Everything by email.
Since 2009, our law firm has helped 10,200+ Australian entrepreneurs with easy-to-use legal templates + solutions. Read what 500+ clients say about Legal123
When You Need a Trademark Lawyer
Registering a business name with ASIC does not make it yours. Anyone can trade under a confusingly similar name, and whoever registers the trademark first can stop you using yours.
A registered trademark is the only thing that makes your brand legally yours across Australia.
Filing it properly now costs a fraction of a forced rebrand, a lost domain dispute or a letter from someone else’s lawyer later. Get a trademark lawyer to register your brand if:
- You’re launching a new brand, product or course
- You’ve built goodwill in a name you’ve never protected
- Someone has started using a name or logo like yours
- You plan to franchise, license or sell the business
- DIY application was rejected, IP Australia sent an adverse report
- You’re rebranding and want the new name cleared first
- Your logo, tagline or podcast name is what customers recognise
- You want the ® symbol and the legal right to enforce it
- You sell on Amazon, Etsy or a marketplace that asks for a registered trademark
How Our Trademark Registration Service Works
Getting your trademark registered is simple. Everything is handled by email. No hourly billing. No meetings in a city office.
- Purchase the service – one fixed fee of $699 +GST. IP Australia’s filing fees are paid separately at lodgement.
- Send us your brief – the name, logo or tagline, your business entity and what you sell.
- We search and advise – a lawyer searches the Australian Trade Mark Register, flags conflicts and words IP Australia is likely to reject, and recommends your classes.
- You approve, we file – we prepare and lodge your application with IP Australia and send you the application number.
- We handle IP Australia – routine examination queries answered on your behalf, with updates until your mark is registered.
Have questions before you buy? Not sure your name is registrable? Use this contact form to send us a message.
"*" indicates required fields
What Does Trademark Registration Cost in Australia?
Our trademark registration service is a fixed fee of $699 +GST. That covers the register search, class advice, preparation and filing of your application, and routine IP Australia queries. On top of that, IP Australia charges its own fee per class: $250 with the pick list or $400 without, and most small businesses need two or three classes. We tell you the exact government fee before anything is lodged.
Compare that with a traditional firm, where trademark work is billed at $400-$600 per hour and a single application is commonly quoted at $1,500 or more before government fees. Same senior Australian lawyers. A fraction of the cost. And you know the price before you say yes.
What’s Included
Who Is Trademark Registration For?
From solo founders to established brands – if customers recognise your name, logo or tagline, it is worth protecting. Here is who uses this service most:
New & Growing Brands
- Starting a new business
- Launching a product or course
- Rebranding an existing business
- Coaches, consultants and creators
- Podcasts, apps and communities
- Freelancers building a personal brand
- Etc.
Online & Ecommerce
- Ecommerce and Shopify stores
- Amazon and marketplace sellers
- SaaS and app developers
- Digital agencies
- Subscriptions and memberships
- Influencers and content brands
- Etc.
Product & Expansion
- Food, beverage and consumer products
- Health, beauty and wellness brands
- Franchisors and licensors
- Businesses expanding interstate
- Brands planning overseas registration
- Businesses preparing for sale
- Etc.
The Lawyers Behind Your Trademark Application

Andrew Hawking
Australian Lawyer
Commercial Law Specialist
(29 years experience)

Jeremy Climie
Australian Lawyer
Commercial Law Specialist
(14 years experience)

Morris Averill
Australian Lawyer
Commercial Law Specialist
(32 years experience)
Senior Australian commercial lawyers. Online business specialists. No juniors. No outsourcing.
Legal123’s lawyers have registered and protected brands for Australian online businesses since 2009, helping 10,200+ businesses with their legals. We know how names, logos and taglines are used online, which classes an ecommerce, coaching or SaaS business actually needs and where DIY applications go wrong.
What Our Clients Say
This was a very easy service to use and was such a relief to find a commonsense solution that I could tailor to my needs. Saved me lots and lots of time.

The process was incredibly easy. Vanessa, the founder of legal123.com.au, provided excellent service and went the extra mile to ensure my needs were met. With over 15 years in the business, their track record speaks for itself. What's even better is that legal123.com.au is affordable, which is crucial for us as new businesses.

Legal123 was incredibly helpful with my trademark application. I was really happy with the service and definitely recommend Vanessa and the team.

Get Your Trademark Registered
FAQs About Trademark Registration in Australia
How much does it cost to register a trademark in Australia?
Two costs. Our fixed fee of $699 +GST covers the search, class advice, preparation and filing. IP Australia then charges a government fee per class: $250 per class if your goods and services come from its pick list, or $400 per class if they do not. Most small businesses register in two or three classes.
Example: a business name in two pick-list classes is $699 +GST to us and $500 to IP Australia. You know both numbers before anything is lodged, and we pay the government fee directly to IP Australia on your behalf.
How long does trademark registration take in Australia?
The good news is that as soon as your trademark application is submitted to IP Australia, your Trademark protection starts. The bad news is that it can take months for your trademark to be officially approved.
We search, advise and file quickly once you approve. IP Australia then examines your application, which usually takes 3 to 4 months. If accepted, it is advertised for a two-month opposition period. If no successful oppositions are lodged, your registration will be finalised a few months later.
So generally, the earliest that a Trademark registration will be completed is six months after the application was originally submitted.
Do I need a trademark lawyer or a trade marks attorney?
Either can prepare and file an Australian trademark application. “Trade marks attorney” is a registered title for IP specialists who are not necessarily lawyers. Legal123’s team are practising Australian lawyers, so we cannot only file your mark but also advise on the contracts, licensing, disputes and website legals that surround it. For a straightforward name or logo registration, a fixed-fee lawyer is the cost-effective option.
Can I register a trademark myself?
Yes, through IP Australia’s online portal. Where DIY applications go wrong:
- the wrong owner (an individual instead of the company, or the reverse)
- classes that miss what you actually sell
- descriptive words IP Australia rejects, and
- no proper search beforehand
IP Australia does not refund government fees when an application fails, and a rejected mark can cost more to fix than to file properly. A lawyer removes that risk for a fixed fee.
How many trademark classes do I need?
IP Australia groups all goods and services into 45 classes: 34 for products and 11 for services. Each class attracts its own government fee. We recommend classes based on what you sell today and what you plan to sell in the next two to three years, so you don’t pay for classes you will never use or leave a gap a competitor can exploit. Normally this would mean registering for 2 to 3 classes.
What is the difference between TM and the ® symbol?
Anyone can use TM to signal they claim a name or logo as a trademark, registered or not. The ® symbol may only be used once your trademark is registered with IP Australia. Using ® on an unregistered mark is an offence. From the day we file, you can use TM; once registered, you switch to ®.
What happens if IP Australia objects to my application?
IP Australia issues an adverse examination report explaining the objection, and you have time to respond. We handle routine queries and minor amendments as part of our service. If the objection is substantive, for example, a conflict with an existing mark or a claim that your words are descriptive, we explain your options in plain English and quote separately for a written response or evidence of use. Our pre-filing search is designed to avoid that.
Is my registered business name or company name protected?
No. ASIC business name and company registration are administrative requirements, not ownership. They don’t stop another business from trading under a similar name, and they don’t stop someone else from registering that name as a trademark and asking you to rebrand. Only a registered trademark gives you exclusive rights to the name across Australia for the goods and services it covers.
Should I trademark my business name, my logo or both?
A word mark (your name in plain text) is the broadest protection, because it covers the name however it is styled. A logo mark protects the specific design. Most businesses start with the word mark; brands with a distinctive logo register both. Our service covers two marks, so you can protect your name plus your logo or tagline in one fixed fee. We advise which combination gives you the most protection for your budget.
How long does a trademark last, and are the renewal notices I receive genuine?
An Australian trademark lasts 10 years from the filing date and can be renewed every 10 years indefinitely. You renew it directly with IP Australia. Be careful with official-looking renewal or registry letters that arrive by post or email: scammers harvest owner details from the public register and send inflated “renewal” invoices. If you are unsure whether a notice is genuine, send it to us before paying.
Can you register my trademark overseas?
An Australian registration is the starting point, and it lets you extend protection to other countries through the Madrid Protocol using your Australian application as the base. Tell us which countries matter to you in your brief, and we will explain the options and costs before you commit.
How do I get started?
Click Add to Cart and complete the purchase. You’ll then be taken to a short form to tell us what you want to trademark, your business entity and what you sell. A lawyer runs the search and comes back to you with class advice and any registrability issues. You approve, we file, and you receive your IP Australia application number.
Just want to understand trademarks first?
Our service includes the trademark register search and class advice. If you want the background before you buy, read our free guide on how to trademark a name or logo in Australia.
Trademark registration is one of nine fixed-fee online legal services from Legal123’s Australian lawyers. For the terms your brand trades under, see our terms and conditions lawyer service.
Get Your Trademark Registered
