How to attract customers has to be one of the hardest issues facing new online businesses. In your search for the perfect online business model, don’t overlook your humble Terms and Conditions notice. Yours might be too “strict” and scaring off potential customers – and ultimately holding back the growth of your business.
On the other hand, you don’t want to make your Terms and Conditions too “generous”. If you do that you might get a flood of new business – but at what cost? You might have given up any protections you had for you and your business.
How can you get the balance right? Terms that are fair and encourage new business – but also strong enough to protect you?
Read about how to strike the right balance (with some real Australian online business examples) in this article by Vanessa Emilio in Flying Solo.